About the Book
Appreciative Inquiry - a wildly popular new approach to
organizational change - dramatically improves performance by
encouraging people to study, discuss, learn from, and build on
what's working, rather than simply trying to fix what's not.
Diana Whitney and Amanda Trosten-Bloom, both pioneers in the
development and practice of Appreciative Inquiry (AI), use
examples from many different types of organizations to illustrate
the technique in action. They draw extensively on a five-year
project with Hunter-Douglas Window Fashions - a company that
achieved a 15 percent improvement in their bottom line and created
a new strategic direction and culture using AI - to illustrate
each step in the process. Actual events at Hunter-Douglas
emphasize the customized, flexible, almost artistic nature of the
process. The Power of Appreciative Inquiry is a how-to
book describing the newest ideas and practices in the field of
Appreciative Inquiry.
